Tribal Community-Based Social Marketing Training Guide

EPA Region 5 partnered with the Fond du Lac Band of Lake Superior Chippewa to create a Community-Based Social Marketing (CBSM) Training Guide. This training guide provides an overview of how to use the CBSM process to increase the adoption of sustainable behaviors within the community.

Some features of the CBSM Training Guide include:

– PowerPoint overview of CBSM that you could use to educate your team or other stakeholders you would like to involve in designing a CBSM project;

– Checklists for when and how to use specific CBSM strategy tools;

– Case study on how the Fond du Lac Tribal and Community College increased its recycling rate by 41% using the CBSM process; and

– Recycling Toolkit that provides step-by-step templates for conducting the CBSM process to promote recycling or other sustainable behaviors, based on Fond du Lac’s experience.

You may need Adobe Reader to view files on this page. See EPA’s About PDF page to learn more.

Information from:

U.S. EPA Tribal Science Webinar Series

U.S. Environmental Protection Agency
Sustainable and Healthy Communities (SHC) Seminar Series


EPA Tribal Science Webinar Series
Co-hosted by the National Center for Environmental Research (NCER) and the Office of Science Policy (OSP)

Date: Tuesday, Jan. 31, 2017
Time: 3 p.m. – 4:30 p.m. ESTTopic: Arctic Research, One Health and The Local Environmental Observer (LEO) Network: Ongoing Activities and Expansion to Lower 48


  • Cynthia McOliver, National Center for Environmental Research, U.S. EPA
  • Santina Gay, Alaska Operations Office, U.S. EPA
  • Patrick Huber, Office of International and Tribal Affairs, U.S. EPA
  • Rosalva Tapia, American Indian Environmental Office, U.S. EPA
  • Ed Washburn, Office of Science Policy, U.S. EPA

Please register for the seminar here:

This is a save-the-date notification. A formal invitation will be sent with more details as the date approaches.

For questions or more information about the SHC Seminar Series, please contact Sam Cohen(